Design Thinking is a methodology used by designers to solve complex problems, and find desirable solutions for clients. A design mindset is not problem-focused, it’s solution focused and action oriented towards creating a preferred future. Design Thinking draws upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be—and to create desired outcomes that benefit the end user
Employ design thinking to restructure the culture of an organization or to innovate a new product or service, it’s important to remember that it’s more than a set of simple tactics that can be implemented overnight. It’s more like a new ecology of mind, that takes time to grow, adapt, and evolve. It still requires an adherence to sound business decision-making, but also a commitment to challenge one’s own beliefs about “the way things work,” and to keep coming back to a human-centered approach by focusing on addressing people’s unspoken and unmet needs.
UX is one of those fields that is viewed as essential to digital product development, but is still mysterious to many due to its relative newness and continually evolving definition.
For a beginner, this can make the already challenging task of learning the UX design skills needed to succeed in the field feel a bit like driving in the fog.
You’re probably already aware that UX is a hot field right now. More and more companies, both startups and big corporations, are wising up to the benefits of having a UX designer on their team.
User interface design (UI) or user interface engineering is the design of user interfaces for machines and software, such as computers, home appliances, mobile devices, and other electronic devices, with the focus on maximizing usability and the user experience. The goal of user interface design is to make the user's interaction as simple and efficient as possible, in terms of accomplishing user goals (user-centered design).
The product manager is responsible for setting a product vision and strategy. Their job is to clearly articulate the business value to the product team so they understand the intent behind the new product or product release. They own the strategy behind the product along with its roadmap and must work with engineering to build what matters.
Every organization wants better ideas. But it is tough to manage and prioritize them. Product managers own ideation. The creative process of generating, developing, and curating new ideas. They collect, curate, and promote the most relevant ideas into features. They know which ideas should be promoted to features. The ones that will achieve key objectives for the product line and business. They also ensure that key feedback and requests are seamlessly integrated into their product planning and development processes.